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REQ#

642

Development

Contributor

Remote

Part-Time

Marketing & SEO Specialist

Salary:

Volunteer

About Empowered Community

Empowered Community is a nonprofit organization that identifies and addresses unmet needs by evolving programs to fill gaps that would otherwise be ignored. We meet with students, young adults, families, employees, small businesses, and government agencies to learn what programs and services are needed. Then, we analyze job market trends to determine where people are being left behind and resolve that through education, economic empowerment and health & fitness programs. 

We're looking for talented and like-minded volunteers who are eager to learn and help others. You'll work with experienced leaders and business professionals on a cohesive team. We eliminated bureaucracy so you can make a direct impact and feel great about your contributions.

 

Join us in creating a legacy of empowerment. Apply now!

Position Summary

The Marketing & SEO Specialist executes our digital marketing strategies, enhances our online presence, and drives organic traffic to our website. Your expertise in search engine optimization (SEO), content creation, and social media management will be instrumental in amplifying our impact and reaching a wider audience.

Position Responsibilities

- Conduct in-depth keyword research and analysis to identify relevant search terms and optimize website content and metadata
- Create and manage high-quality, engaging content that aligns with our nonprofit's mission and target audience
- Implement and manage SEO strategies to improve website search engine rankings, increase organic traffic, and enhance visibility
- Oversee and manage our social media presence across various platforms, including Facebook, Twitter, Instagram, and LinkedIn
- Engage with our audience on social media, respond to comments and inquiries, and foster meaningful connections
- Analyze website traffic, user engagement metrics, and campaign performance to measure success and identify areas for improvement
- Stay abreast of emerging digital marketing trends and SEO best practices to ensure our strategies remain effective
- Collaborate with internal teams, including program staff, development, and communications, to ensure a cohesive marketing approach

Qualifications & Experience

- Bachelor's degree in marketing, communications, digital marketing, or a related field
- 3+ years of experience in SEO and content creation, preferably in a nonprofit setting
- Strong understanding of SEO principles, techniques, and best practices
- Experience in conducting keyword research and optimizing website content for search engines
- Experience in creating and managing engaging content for various digital channels
- Proficiency in social media management tools and platforms
- Excellent written and verbal communication skills
- Creative and innovative thinking skills
- Ability to work independently and as part of a team
- Passion for our mission and values
- Proven experience in conducting keyword research and analyzing search trends
- Experience in creating and managing high-quality, engaging content that aligns with organizational goals and target audience
- Experience in implementing and managing SEO strategies to improve website search engine rankings
- Experience in overseeing and managing social media presence across various platforms
- Experience in engaging with an audience on social media, responding to comments and inquiries, and building relationships
- Experience in analyzing website traffic, user engagement metrics, and campaign performance to measure success and identify areas for improvement
- Experience in staying abreast of emerging digital marketing trends and SEO best practices
- Experience in collaborating with internal teams to ensure a cohesive marketing approach

Important Notes

Reports to the Marketing & SEO Manager
Must be:
- able to volunteer at least 8 hours per week
- passionate about our mission, values, and empowering others

IMPORTANT: It's vital that the nonprofit has access to all tools, resources, artifacts, etc. used in this position and stored in the nonprofit's cloud. Therefore, agreed upon web-based tools in the nonprofit's name (open source, free, commercial, etc.) must be used to ensure reuse and sustainability.

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